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: Luxury Brands in Emerging Markets

ISBN : # | Date : 2014-03-07

Description :

PDF-7b913 | This book is an invaluable repository of knowledge that brings clarity to key issues and trends for practitioners, academics and students of luxury brands. It sets out to decode the luxury markets in the primary emerging markets (BRICs) and provide a rich resume of the key factors that influence the effectiveness of luxury brand strategies…. Luxury Brands in Emerging Markets


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Value Based Marketing Strategy Santiago Lopez PDF E24085429

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by Santiago Lopez : Value-based Marketing Strategy

ISBN : #162273033X | Date : 2015-09-15

Description :

PDF-ba1bf | This book offers novel methods for developing Value-based marketing strategies aimed at increasing revenue and profits. The Value concept relates all the benefits offered by a product with its price and the effort required to obtain it. Global competition requires managing Value rather than individual products or brands. This fosters customer loyalty, and provides a solid basis for relationship ma… Value-based Marketing Strategy


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by Andre Schroeder : Entry strategy for Carrefour for entry into the UK market

ISBN : #3656202095 | Date : 2012-06-07

Description :

PDF-ca75b | Seminar paper from the year 2011 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, Coventry University, course: MBA – From Local to Global: Strategies for International Development, language: English, abstract: Carrefour as the leading retailer in Europe should enter the market in the United Kingdom. The analysis of the country … Entry strategy for Carrefour for entry into the UK market


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by Constant Berkhout : Retail Marketing Strategy: Delivering Shopper Delight

ISBN : #0749476915 | Date : 2015-11-28

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PDF-8ebfa | Retail operated comfortably for years using concepts governing physical retail environments.  However, change has taken place across all retail sectors, brought on by the internet and social media; it is now necessary to adopt customer-driven strategies based on a multi-channel environment to remain competitive and relevant.Retail Marketing Strategy bases shopper marketing strategy on customer in… Retail Marketing Strategy: Delivering Shopper Delight


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Retail Marketing Strategy: Delivering Shopper Delight by by Constant Berkhout

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by Sara Samadi : Die Servicefunktionen des Großhandels als Erfolgsfaktoren: Eine empirische Analyse basierend auf einer Weiterentwicklung der Theorie der … and International Marketing) (German Edition)

ISBN : #3834914193 | Date : 2009-01-15

Description :

PDF-0904a | Sara Samadi entwickelt auf Basis des ressourcenbasierten Ansatzes sowie einer Weiterentwicklung der Theorie der Handelsfunktionen ein umfassendes Modell, welches die Wettbewerbsvorteile auf der „supply and demand side“ als zwischen den Großhandelsfunktionen und dem Unternehmenserfolg stehende Konstrukte begreift. … Die Servicefunktionen des Großhandels als Erfolgsfaktoren: Eine empirische Analyse basierend auf einer Weiterentwicklung der Theorie der … and International Marketing) (German Edition)


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Marketing Problem Solver Business Strategy PDF 619be915a

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by J. Donald Weinrauch : The Marketing Problem Solver (Wiley Series on Business Strategy)

ISBN : #0471813095 | Date : 1987-01-28

Description :

PDF-2cb66 | This text identifies and discusses a number of major marketing areas and offers guidelines for promoting the well-being of a business. Divided into five parts, The Marketing Problem Solver begins with a discussion of the management setting and the search for excellence in marketing. The second part emphasizes the importance of the strategic and annual planning process and the financial support nee… The Marketing Problem Solver (Wiley Series on Business Strategy)


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by Richard Israel : The Vision

ISBN : #0566077973 | Date : 1996-09

Description :

PDF-9c5b1 | This guide follows the story of one woman’s experiences, which are followed by a commentary, detailing points such as how to harness brain power, how to create and achieve a peak sales vision, and how to become a visionary leader…. The Vision


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The Vision by by Richard Israel

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by Luke Gipson : Marketing Communications Report. Communications Strategy with Budget and Timings Plan

ISBN : #3656969884 | Date : 2015-06-03

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PDF-fa246 | Project Report from the year 2014 in the subject Communications – Public Relations, Advertising, Marketing, Social Media, grade: 1st Class / 77%, University of Kent (Kent Business School), course: Business Administration (Marketing), language: English, abstract: The Saga Group is the UK’s leading provider of products and services targeted to people aged 50 and above. These include insurance, perso… Marketing Communications Report. Communications Strategy with Budget and Timings Plan


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by Carolin Hümmer : Die Reputation interner Dienstleister in Konzernen (Business-to-Business-Marketing) (German Edition)

ISBN : #3658101377 | Date : 2015-06-15

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PDF-a2482 | Carolin Hümmer leitet anhand eines Praxisbeispiels innerhalb eines globalen Life-Science-Konzerns die Bestandteile der Reputation interner Dienstleister ab. Auf Grundlage eines zweistufigen Messmodells werden die theoretischen und explorativ gewonnenen Erkenntnisse empirisch mittels des Partial Least Squares-Ansatzes überprüft und eine Bestimmung der relevanten Reputationsdimensionen interner D… Die Reputation interner Dienstleister in Konzernen (Business-to-Business-Marketing) (German Edition)


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Web Exzellenz Commerce Innovation Transformation Handel PDF 8fc256877

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Web-Exzellenz im E-Commerce: Innovation und Transformation im Handel (German Edition) PDF




: Web-Exzellenz im E-Commerce: Innovation und Transformation im Handel (German Edition)

ISBN : #3834917540 | Date : 2010-04-15

Description :

PDF-84183 | E-Commerce bietet für Unternehmen nur Chancen, wenn diese zu fundamentalen Veränderungen bereit sind und sich dabei mit den Besten messen. Heinemann/Haug stellen die Kernthemen des erfolgreichen E-Commerce fundiert dar und veranschaulichen anhand von umsetzungserprobten, aktuellen Beispielen (wie z.B. brands4friends, smatch, mindwyse, Tube4Fashion, Douglas.de, Galeria-Kaufhof.de, hagebau.de, Ot… Web-Exzellenz im E-Commerce: Innovation und Transformation im Handel (German Edition)


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Cim Paper 10 International Marketing PDF 893d4d328

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Cim Paper 10 – Diploma: International Marketing Strategy: Revision and Practice Kit (2000): Exam Dates – 12-00, 06-01 PDF




by BPP : Cim Paper 10 – Diploma: International Marketing Strategy: Revision and Practice Kit (2000): Exam Dates – 12-00, 06-01

ISBN : #0751749141 | Date : 2000-09-29

Description :

PDF-30adf | This revision and practice kit focuses on international marketing strategy. It is part of a range of CIM kits launched in 1994. Throughout that period, the range has been developed, adding new features whilst ensuring the material remains focused on the CIM exams. All texts carry the full recommendation of the CIM examiners…. Cim Paper 10 – Diploma: International Marketing Strategy: Revision and Practice Kit (2000): Exam Dates – 12-00, 06-01


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Summary: Flip the Funnel: Review and Analysis of Jaffe’s Book PDF




by BusinessNews Publishing : Summary: Flip the Funnel: Review and Analysis of Jaffe’s Book

ISBN : # | Date : 2013-02-15

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PDF-f9163 | The must-read summary of Joseph Jaffe’s book: “Flip the Funnel: How to Use Existing Customers to Gain New Ones”. This complete summary of the ideas from Joseph Jaffe’s book “Flip the Funnel” shows that using the traditional sales funnel, businesses worldwide spend billions on acquiring new customers. You advertise widely to create awareness and then follow up with those that show interest to hopef… Summary: Flip the Funnel: Review and Analysis of Jaffe’s Book


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Credit Scoring Response Modelling Insurance PDF Bf649047e

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Credit Scoring, Response Modelling and Insurance Rating: A Practical Guide to Forecasting Consumer Behaviour PDF




by S. Finlay : Credit Scoring, Response Modelling and Insurance Rating: A Practical Guide to Forecasting Consumer Behaviour

ISBN : #0230577040 | Date : 2010-10-27

Description :

PDF-653dc | Every year, financial services organizations make billions of dollars worth of decisions using automated systems. For example, who to give a credit card to and the premium someone should pay for their home insurance. This book explains how the forecasting models, that lie at the heart of these systems, are developed and deployed…. Credit Scoring, Response Modelling and Insurance Rating: A Practical Guide to Forecasting Consumer Behaviour


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